Consumers love samples. Having the opportunity to try before buying frequently prompts a purchase. But it isn’t a process without friction. Sometimes trial campaigns are wasted on consumers who aren’t the right fit - for example a flowery scent sample in a magazine insert won’t appeal to a reader who prefers citrus notes. And then there’s the fact that the channels traditionally used to conduct sampling have completely changed in the new normal. Consumers spend more time shopping online and less time walking supermarket aisles. Sampling from open packs like a juice trial poured into small cups for tasting is not likely to come back even after the pandemic ends. Similarly, consumers are definitely not touching the beauty testers again. Traditional sampling has limitations to establish post sampling relationships with consumers and build brand loyalty.
Hamples was built to change the Sampling landscape. Hamples not only gives Brands the ability to choose who should get their free samples, but also lets consumers experience samples from the comfort of their homes. The idea is to connect, engage, delight and excite. In-home sampling drives acquisition, brand awareness and sales. The in-home sampling format ensures less wastage by only distributing sample products to consumers who ‘add to cart’ samples that they would like to try. Intent-based trials ensure cost-effectiveness and measurability, thereby amplifying the overall efficiency of sampling campaigns.
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HAMPLES (Happy Samples Fz LLC) - A new-age Digital Sampling Platform incubated at In5 Tech (TECOM ) Dubai